Marketing your home-based business
by Mona Andrei
Big or small, corporate or home-based, marketing is a key factor in any business. And if itís a home-based business that youíre growing Ė without the advantages of a high-traffic location and visible sign Ė proper and targeted marketing is even more important!
Following are a few tips on how you can inexpensively market your home-based service or product.
The power of WORD-OF-MOUTH
Tip: Coupons and brochures make great hand-outs for your existing customers to give to their friends, family members, etc.
One good REFERRAL deserves another
Tip: Many business owners develop a script to help them ask satisfied customers for referrals: ďIím so happy that youíre satisfied with my service. Iím always looking for referrals and was wondering if you know anyone who could benefit from my . . .Ē
Tip: Every day is an opportunity to meet a potential new customer. Make sure your business cards look professional and never leave home without them.
No matter what type of business you run, keeping up-to-date on your industry is just as important as knowing who your customers are. When it comes to your business, you are the expert after all!